Hug & Roll

Independent game studio

Everyone has a vision for their dream game.

Then it disappears under code, tooling, and debugging before anyone else ever gets to see it. We're changing that, so creators can spend their time on the vision instead.

What we're building

An AI-native editor, and an esports title built with it.

People don't run short on ideas. They run short on the time and the motivation sitting between an idea and something their friends can play. That stretch is where most games quietly die — not because the idea was weak, but because the months in between go to foundations, and almost none of that work is design.

Our editor lifts those barriers:

  • No coding required
  • A curated asset library — made by people, not generated
  • A platform underneath it to publish and showcase what you build

We're not building an AI game generator. Generated games are disposable, and they lack the human touch that makes a game worth remembering. To show what our tools can do, we're building an esports title with them.

Dev log

Diary from the devs.

TBA

Get in touch

Say hello at hello@hugandroll.com